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The School of Financial Freedom Podcast

The School of Financial Freedom Podcast

By Douglas Tsoi

What does it mean to live a meaningful inner and outer life and how do our personal finances fit in that? We discuss money, personal & spiritual growth, budgeting, and how all of this relates to the life you were meant to lead. If you want to make financial and behavioral changes that lead to more empowerment, integrity, and gratitude in the world, listen in. Each episode is a lesson in the course Financial Freedom 1, with alumni explaining the principle and what it means to them years after the course. Links: www.schooloffinancialfreedom.com www.douglastsoi.substack.com www.douglastsoi.com
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Lesson 2.9: The Power of Stories; What's Your Narrative? with Naomi Veak

The School of Financial Freedom PodcastFeb 22, 2024

00:00
50:26
3.9: Get Rid of your Debt First! with Cedric Justice

3.9: Get Rid of your Debt First! with Cedric Justice

As one FF student said, "any debt based financial transaction is a poor person giving a rich person money." It's also Present You asking Future You to pay for current consumption. If you are in debt, you literally owe life hours to someone else. It restricts choices, agency, and ties you to a system extracts more from you that it gives.

In this episode, we talk with Cedric Justice, who took Financial Freedom in 2010 and has since eliminated $70,000 worth of debt. We'll talk about where that journey has taken him: moving from Portland to open up a goth romantic literary bar in Buffalo, NY, and now spending most of his year in Spain. He'll explain the debt snowball technique and give new perspectives on living the life you want, even during your financial freedom journey.

Apr 30, 202458:27
3.1 Self Determination and the Stockdale Paradox, with Rachel Shadoan

3.1 Self Determination and the Stockdale Paradox, with Rachel Shadoan

“You must combine optimism with brutal honesty and a willingness to take action.” - Admiral James Stockdale

Many people don't pay attention to their personal finances because they don't want to participate in capitalism. But there is no not-participating. In this Rachel Shadoan talks about the idea that you don't have any excuse for being bad at money.

Ignoring your finances doesn't hurt anyone but you and the people who care about you. So much of financial freedom is being honest with the facts of your life, and then having the vision, desire, and plan to get to what you want. To put it another way, Jungian therapist James Hollis describes becoming an adult as (1) knowing what you want and (2) knowing how to do it. Easy to say, very few will do it.


Apr 11, 202440:42
Lesson 2.4: The Story of Stuff, with Kurt

Lesson 2.4: The Story of Stuff, with Kurt

Spending is not only about personal finance, but also environmental destruction. FF1 alumni Kurt talks about the connection between personal consumption and climate change. People who believe in climate change have higher carbon footprints than those who don't believe in believe change because, simply, they have higher incomes, and spend it. But the planet doesn't care what you believe, only what you do.


“I used to think that top environmental problems were biodiversity loss, ecosystem collapse and climate change. I thought that thirty years of good science could address these problems. I was wrong. The top environmental problems are selfishness, greed and apathy, and to deal with these we need a cultural and spiritual transformation. And we scientists don’t know how to do that.” — Gus Speth



Apr 04, 202440:23
Lesson 3.3: Owning Your Vision of the Future, with Jon Marro

Lesson 3.3: Owning Your Vision of the Future, with Jon Marro

“Knowing what you want is the ultimate life skill. It is worth more than talent or hard work. It is almost worth as much as luck. Have it, and disappointment is still probable, but on your own terms. Lack it, and you will be done to and acted upon.” Financial Times writer Janan Ganesh

In this episode, artist and FF alumni Jon Marro talks about the importance of imagination and vision of the person you want to become in personal finance. The desire to live to our full potential, to develop into our full selves creates the energy needed to enact the habits, attitudes, and behaviors of personal finance.

When you gain financial freedom, you have the opportunity to be the best, most energetic, loving, and generous version of You that you can possibly be. Claiming that vision of yourself, and believing that it is possible, is the first step.


The future is in your mouth. You have to articulate the future before you can live it… Our job is to create a life worth of our breath.” - Ocean Vuong




Mar 27, 202446:13
Lesson 3.15: The goal is not knowledge. The goal is change, with Ivellisse Morales

Lesson 3.15: The goal is not knowledge. The goal is change, with Ivellisse Morales

“You’re never ready for what you have to do. You just do it. That makes you ready.” - Flora Rheta Schreiber

Commitment is an act, not a word. Further, I would argue that commitment eventually becomes not even an act, but a state of being. It’s not a thing you do; it’s who you are. To be fully committed is to allow yourself to be shaped by what you are committed to and, eventually, to become one with it. - Patricia Albere

Here’s the thing I worry about: people get a strong framework of financial literacy after taking this course and have the best intentions to act towards their new financial goals but they inevitably slide.

My real goal is to help people DO financial freedom. In this charming interview, FF1 grad Ivelisse Morales talks about starting her business, Bombilla, a creative agency for social change without realizing that she needed to carve out profit for herself. She talks about the necessity and difficulty of paying herself an entrepreneurial margin to support her own life. She talks about the idea of Profit First, giving herself permission to experience delight, and letting go of taking care of everyone else when she wasn't meeting her own needs.

Financial Freedom is really a path to personal and spiritual growth, it requires you to grow in ways you need. As Ivelisse puts it, "It is a journey and I'm only a few years in and have made a really great progress. You know it all compounds and there'll be some snowball in the future. With knowledge it makes it more accessible, approachable and less intimidating, and then with practice it becomes easier easier."



Mar 26, 202427:16
Lesson 3.7: Your Financial Mindset is Your Financial Destiny. Attitudes and Behaviors of the Millionaire Next Door, with Barbara

Lesson 3.7: Your Financial Mindset is Your Financial Destiny. Attitudes and Behaviors of the Millionaire Next Door, with Barbara

The “Millionaire Next Door” is a national study of the 3.5 million households in America with a net worth of over $1 million. 80% are first-generation wealthy, i.e. they did not inherit it. A significant percentage of them are “blue-collar wealthy,” people who own businesses that “could be classified as dull-normal…welding contractors, auctioneers, rice farmers, owners of mobile home parks, pest controllers, stamp and coin dealers, and paving contractors.” The book describes at length the habits and attitudes of people who are wealthy. One important distinction the book makes: there’s a difference between making a lot of income (which is yearly gross revenue) and becoming financially wealthy (which is accumulated long-term profit in your bank account). 

In this episode, Barbara talks about her attitudes and decisions she made for her family after this lesson. In particular, she talks about forming a community of neighbors to talk about finances openly, and "the biggest lie in personal finance": that budgeting is the key to financial freedom. You need to play "great offense" and "great defense" and most people don't pay enough attention to earning more in their careers.

Mar 21, 202446:49
Lesson 2.3. Poverty, Race, Status, and Conspicuous Consumption, with Jessie Dunley Jr.

Lesson 2.3. Poverty, Race, Status, and Conspicuous Consumption, with Jessie Dunley Jr.

The intersection of race, status, and consumption is sensitive and complex. Because I teach personal finance, I’ve wrestling with what I think of all this for years. In this episode, I bring in Jessie Dunley Jr., a Black alumni of SOFF, to talk about how growing up Black and poor in Texas affected his consumption and savings habits when he became an adult.


In this episode, Jessie talks with wisdom and sensitivity about the need to buy status items for both identity and safety, the balance between taking care of family and taking care of yourself, and the hopes and dreams he has for HIS children. We'll talk about the differences in intergenerational wealth between Black, white, and Asian families, the money scripts of different people of color, and how consumption "codes" us for how people perceive us and how we want to be seen.

This is a special episode.

Mar 14, 202448:10
Lesson 2.8: Getting Started on Reducing Spending, with Emma Dotta

Lesson 2.8: Getting Started on Reducing Spending, with Emma Dotta

Emma Dotta is the youngest person to have ever taken FF1, which means that she was able to pick up financial ideas and habits very early on in her life. In this episode she talks about how she reduced the major slices of a personal budget: housing, transportation, and groceries and in that creativity, lives in nature, surrounded by community, eating the best food in the world.

Emma talks about spending in ways that make her happy: choosing high quality items that continue to give her happiness. She talks about right-sizing her farming business, not trying to grow more in order to meet other people's sense of success. This is a great episode for anyone in their 20s trying to find a sense of contentment and enoughness in their own lives.


“It is not the one who has too little, but the one who craves more, that is poor.”
― Seneca the Younger

Mar 12, 202439:32
Lesson 2.4: The Story of Stuff, with Kurt

Lesson 2.4: The Story of Stuff, with Kurt

Spending isn't only a financial problem, it's an environmental one. In this episode, FF1 grad Kurt talks about the connection between personal consumption and climate change. People who believe in climate change have higher carbon footprints than people who don't believe in climate change because, quite simply, they earn higher incomes. It's our spending that is driving us off the environmental cliff.

Mar 07, 202440:23
Lesson 2.6: What is Enough? with Danielle LaSusa

Lesson 2.6: What is Enough? with Danielle LaSusa

"What is enough?" is the animating question of the entire Financial Freedom 1 course. I explore the idea of lagom, the Swedish word meaning "just the right amount with Danielle LaSusa, PhD in philosophy, coach, and writer of a book on the meaning of motherhood.


We explore the perpetual state of dissatisfaction we have under capitalism. Or is the hedonic treadmill simply the First Noble Truth, that life is suffering as we're caught on this endless cycle samsara?


We touch on the tragedy of always getting more: the bigger house, the higher paying job, the great recognition and ask: could it be any different? Is enoughness possible?





Mar 01, 202401:00:37
Lesson 1.6: You Know Everything Already, with Hanna Dornhofer

Lesson 1.6: You Know Everything Already, with Hanna Dornhofer

Personal finance is common knowledge: spend less than you earn. Everyone knows this. But why don't people do this?


FF alumni Hanna Dornhorfer took Financial Freedom when she was 25. Five years later, she and I explore the question why she was able to buy a house and save for the future when others her age don't. Aligning her spending to values and committing to caring for herself in the future is setting her on this path to financial freedom in about 20 years.

Feb 24, 202440:38
Lesson 3.10: Budgeting Tools and Consciousness, with Whitney

Lesson 3.10: Budgeting Tools and Consciousness, with Whitney

What budgeting tool do you use? Learning about personal finance is idle chatter unless you actually do the work. FF alumni Whitney talks about tracking expenses, the four principles of You Need A Budget (YNAB), and how it relates to consciousness, choice, and freedom.

Feb 24, 202452:38
Lesson 1.4: Savings Rate. When Do You Want Financial Freedom? with Paul Spencer and Kim LaFever

Lesson 1.4: Savings Rate. When Do You Want Financial Freedom? with Paul Spencer and Kim LaFever

Financial freedom is when passive income equals monthly spending. This episode is an intro to the math of personal finance.

FF alumni Paul Spencer and Kim LaFever reached financial independence five years after taking FF1. In this episode, we learn the numbers behind how they did it and what they are doing now. They talk about how learning about FIRE disrupted their assumptions about their work, their spending, and their time. In doing so, they created new possibilities of what they could do their lives, including moving to Spain and getting a mystery novel published.

Feb 22, 202452:29
Lesson 2.9: The Power of Stories; What's Your Narrative? with Naomi Veak

Lesson 2.9: The Power of Stories; What's Your Narrative? with Naomi Veak

A change in your finances requires a change in how you see yourself. Contamination vs. redemption stories. FF alumni Naomi Veak talks about how both sobriety and personal finance changed her life. She talks about how confronting her trauma and seeing how unconsciously she was spending both her time and money allowed her to live more freely and joyously.

Feb 22, 202450:26